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Honestly, love her for that. People constantly talk about doing something for "shock value", but why is a shocking thing always considered a bad one? Especially when Franca would put real thoughts behind her work, not some empty type of shock. Yet she always got accused of doing things for shock value.

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I think people want just dreams from fashion, not many love to hear the naked truth in normal circumstances, imagine in a place where we are supposed to live fantasies and dreams! And that’s why she was often criticised I think, but honestly I admire her boldness so much.

And by the way, thank you so much for reading 🤍

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Wow thank you for this thorough observation of Vogue during Franca’s years! I actually love that she was a documentarist for Vogue. You don’t get to all the happy jumping images without a real look at what’s happening in the world. Also I think she pushed an artist like Steven Meisel to the best of his ability, which is so important in the role of editor at Vogue.

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So true! She gave the right space to amazing artists to thrive and all thanks to her openness

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Sep 11Liked by Giulia C.

I am honestly a fan of this kind of irriverence, and I think Franca would be for some things a rule breaker today as she was back then: journalism should have a bit more of this raw truth again.

Another fine piece, this one xx

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Thank you so much Francesca! I agree with you, irreverence if done right makes amazing journalism

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Fantastic article Giulia! Sozzani was iconic in her style and direction at Vogue. It's no wonder she butted heads with AW, they are polar opposites. She was a true creative with a singular vision and not afraid to apply it. She's an inspiration! Think I'll rewatch that documentary!!

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Thank you for reading Jolain! Wish we had more people like Franca in the current fashion panorama to spice it up a little

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Thank you for reminding us about her and her legacy. Again and again, ppl dont like to look at matters that should be seen and discussed and taken responsibility of — that’s why they shoot the messenger (and words can kill, too).

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She definitely left an unforgettable mark! Thank you for reading 🤍

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Sep 7Liked by Giulia C.

love love LOVE Franca

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Glad you enjoyed it 🤍 thank you for reading

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Sep 6Liked by Giulia C.

Soup to nuts what a thorough piece! I watched the documentary in winter and have been waiting for someone to write about Franca on here.

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Grazie Allegra! I am surprised none wrote about her just yet, she’s such a fascinating character

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